Heart of America Athletic Conference Launches “Inside the Heart” Weekly Show on Urban Edge Network
OVERLAND PARK, Kan. — The Heart of America Athletic Conference (The Heart) is proud to announce the debut of its new weekly show, Inside the Heart, premiering Monday at 6 PM (CT) on the Urban Edge Network. The show will provide fans, student-athletes, and supporters with unprecedented access to the stories, personalities, and programs that define one of the most dynamic conferences in small-college athletics.
Hosted and produced by Alex Fernando, Inside the Heart will spotlight weekly highlights, student-athlete features, and behind-the-scenes segments from across The Heart's 15 member institutions. The show will serve as a central hub for storytelling, celebrating the people and programs that embody #TheRightWayToPlay.
"We're thrilled to bring the energy and passion of The Heart to a broader audience through Urban Edge Network," said Nik Rule, Commissioner of the Heart of America Athletic Conference. "This show is more than a highlight reel — it's a platform to tell the stories that define our conference culture and the people who make it special. With Alex leading the charge, fans can expect a dynamic and authentic voice that captures the true spirit of our league."
About the Host — Alex Fernando
Alex Fernando joins The Heart as the host and producer of Inside the Heart. By day, Alex serves as the Assistant Director of Recruitment at the University of Nebraska–Lincoln College of Journalism and Mass Communications, where he has led undergraduate recruitment since 2019.
In addition to his university role, Alex is a sports broadcaster for Peru State College (a Heart member institution) and Southeast Community College in Lincoln. He also serves as a football coach at Standing Bear High School and works as a DJ and event emcee.
An avid sports enthusiast, Alex brings over a decade of experience in sports media, including 11 years of writing through his long-running blog College Football KnowItAll. He also holds a private pilot's license, obtained in October 2022.
Alex earned both his Bachelor's degrees in Business Administration and Broadcasting from the University of Nebraska–Lincoln in 2018, followed by a Graduate Certificate in Public Relations and Social Media (2019), a Graduate Certificate in Human Resource Management (2021), and a Master of Business Administration (MBA) in 2023 — all from the University of Nebraska–Lincoln.
Watch Inside the Heart
Tune in to Inside the Heart every Monday at 6 PM (CT) on the Urban Edge Network — visit urbanedgenetwork.net/?school=heart-of-america-athletic-conference for the full channel and show listings.
About the Heart of America Athletic Conference
The Heart of America Athletic Conference, commonly known as The Heart, is one of the most respected and innovative conferences in small-college athletics. Committed to academic and athletic excellence, The Heart includes 15 full-member institutions across the Midwest competing in 29 championship sports.
About Urban Edge Network
Urban Edge Network is a leading digital media company focused on providing exposure, storytelling, and content distribution for athletic programs and conferences nationwide.